Setting the Foundation for Creating Impactful Connections (Mallory Musante)
Are you struggling to make impactful connections with your target audience? That’s likely because you’ve skipped over the most critical step in your marketing and business strategy – Market research. This is the side of marketing everyone usually avoids because it’s not quite as fun as the rest but it lays the foundation for every single touchpoint your ideal audience has with your brand. Through hands-on, interactive exercises and live coaching, this session will teach you how to adequately perform market research so you can easily start speaking your target audience’s language and attracting them to you with ease.
Video Length: 1 hr 30 mins
Mallory Musante first stepped into entrepreneurship in college with a flurry of ventures and now with over a decade of experience in marketing and after building two multi 6-figure companies, Mallory’s focus is on helping other small business owners create invaluable connections through strategic and impactful marketing.
Her firsthand experience in growing and scaling multiple businesses paired with her marketing background has allowed her to help over 200 small businesses pull away from the day-to-day to get a high-level view of their marketing and shape a strategy that creates an impact not just on their bottom line but also their lives outside of their business.
She has had the pleasure of speaking on numerous panels including the Bryant University Women’s Summit as well as the Babson Entrepreneurship Forum. Her and her brands have been featured everywhere from Seventeen Magazine to Forbes.
