Being a guest on someone else’s podcast is a great way to market yourself, get the word out about your own podcast, and tap into other podcasts’ audiences.

But like anything in life, it’s important to think of this process in unselfish terms. It’s obvious why being a guest on a podcast benefits you. The critical point a lot of people forget to consider is how does your being a guest help the other podcast.

When you look at your podcast hosting website to find out how many downloads you have for one episode, day, month, or year, the IAB is behind these statistics.